Subscription Monetization

A Success Story


Increase in revenue through subscription monetization

Industry: Business Information System

Service: Zuora Consulting and Subscription Monetization

See how a business information systems provider transformed their business through monetizing their relationships as subscriptions.

The Client

The client is a business information solution provider that discovers industry trends, investments, and news about thousands of public and private companies globally. 

The Challenge

The client proposed aggressive growth goals, but didn’t have the means to execute on their desired plans. They needed a platform that paired powerful tools and applications to stay competitive and successful. The client needed a premium model which monetized their relationships as subscriptions. 



The Solution

Synthesis built a scalable subscription framework with Zuora’s platform and provided the client with:

  • Billing & pricing flexibility
  • Salesforce integration & sales flexibility
  • Finance functionality
  • Scalability

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