Synthesis deepens its focus in practice with senior leadership hiring


March 10, 2020, San Francisco: Synthesis Systems, a complete subscription monetization service provider, announced two strategic hires to its practice. John Shields joins as the Practice Head and Al Ramirez as Sales Director for the Practice.


John will be responsible for creating advanced capabilities in Salesforce CPQ and Billing that extensively leverages AI technologies. Al will be responsible for the developing new business opportunities and relationships with to create customized solutions to customer needs.


Ravin Checker, CEO, Synthesis Systems, said, “John and Al bring decades of experience with the ecosystem and the leadership capacity to help us drive through the next phase of evolution in the subscription world. John has deep expertise in Salesforce solutions and is an authority on CPQ and Billing Systems. Al is a well-known figure in the ecosystem with years of CRM industry experience. We welcome them to Synthesis and looking forward to deliver differentiated services to our clients.”

John Shields, Head, Practice at Synthesis Systems, said, “Subscription industry is going through an exciting time and Synthesis is at the forefront by helping enterprises adopt to this new way of doing business. The Salesforce CPQ, Billing and AI technologies are going to take the subscription industry to a new level, and I am looking forward to help our clients to achieve their ambitious business goals.”

Al Ramirez, Head of Sales, Practice at Synthesis Systems, said, “Synthesis has a strong SI presence and our focus on CPQ and Billing lend to the ability to meet the needs of our customers as we continue to provide quality, innovative solutions to the CRM marketplace.”


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About Synthesis

Synthesis Systems offers complete subscription monetization services to enable the enterprises to earn consistent recurring revenues. Our experts take complete ownership from readiness assessment to subscription monetization product selection to custom implementation to support. Our accelerators, such as SyBOSS subscription monetization platform, SyRA revenue assurance, and SMART migration tool enable us to double the speed of your subscription journey. Our vertical solutions, such as IoT, licensing and subscription commerce offer you a range of possibilities to monetize your offerings. Talk to our experts today. Visit us at


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