Press Release
Synthesis Systems Adds President & CRO to Leadership Team to Drive Global Growth
Appoints Ian Thurbon as the President
Brings in Ronald Haantjes as the CRO
California, USA, Sep 04: Synthesis Systems, a leading provider of Subscription Monetization™ and billing consulting services, is poised for its next phase of global growth with the strategic expansion of its leadership team and reinforcing its geographic presence. Recognizing the growing market for subscription-based businesses, the company has appointed a new President, Chief Revenue Officer (CRO), VP of Sales in the European Union, and a Managing Director for India and the Middle East.
The subscription industry is expected to cross $1.5 Trillion by 2025 and continues to expand across industries. The demand for robust, scalable billing systems and revenue lifecycle management has never been greater. With over 200+ clients across four continents, Synthesis Systems has an unparalleled track record of delivering results through its expertise in subscription advisory, billing system implementations, migrations, and managed services. The company has strong partnerships with subscription & billing management systems, such as Zuora, BillingPlatform, Stripe, Oracle, xfactrs, and other leading quote-to-cash platforms, such as Conga and Salesforce. Synthesis Systems streamlines revenue processes from quote-to-cash, reduces revenue leakage, and enhances overall business performance for subscription, recurring billing, or usage-based businesses across multiple industries.
Ravin Checker, CEO at Synthesis Systems, said, “Our goal is to facilitate 20% of global subscription transactions through the systems we implement and manage. I am excited to welcome Ian Thurbon as President of Synthesis. I am confident that, under his leadership, our expanded team will play a pivotal role in reaching our goal, accelerating our growth, and ensuring that we continue to deliver the innovative solutions our clients rely on.”
Ian Thurbon, President at Synthesis Systems, said, “I am excited to join Synthesis Systems at such a pivotal time. Our deep expertise in the subscription space and our track record of delivering transformative results for our clients set us apart in the industry. With the rapid expansion of the subscription space, Synthesis Systems is uniquely positioned to help organizations navigate the complexities of revenue management and billing systems. I look forward to driving our strategic initiatives, building effective symbiotic relationships with our partners and expanding our presence in key markets.”
Additional leadership expansion includes:
- Ronald Haantjes will be the Global Chief Revenue Officer.
- Sunil Kanitkar is elevated to the role of Managing Director, India and the Middle East in addition to his existing role of Global Delivery Head.
- Jon Lidbury will be the Vice President of Europe Region.
About Synthesis Systems
Synthesis-Systems empowers organizations to thrive in the Subscription Industry. We have facilitated over $15 billion ARR (Annual Recurring Revenue) worth of subscription transactions worldwide through our comprehensive Subscription Monetization™ Services and Solutions. Our offerings across Subscription Advisory, Subscription Systems Implementation, and Managed Services establish new capabilities and streamline operations to scale businesses to new heights. Our certified subscription billing experts have solved some of the complex challenges and have unparalleled expertise in all leading billing systems. From Fortune 100 enterprises to emerging organizations, our clients rely on us to deliver innovative solutions that transform business models, maximize operational efficiencies, enhance the customer experience, optimize costs, accelerate time-to-market, and enable long-term financial growth and sustainability.
Visit www.synthesis-systems.com for more information.
Media Contacts
Kiran Mohan, VP Marketing