Salesforce Practice Leadership

Neely Shachal, Marketing, Synthesis Systems

How Synthesis x Can Transform Your Business

For over a decade, Synthesis Systems has demonstrated unparalleled expertise in transforming businesses on their journey into the Subscription Economy. Now, we are growing and expanding our offerings to support clients within the implementation and practice. We are scaling our practice further, with new services and experienced leaders. As a System Implementer and Salesforce Service Cloud Partner, we are delving further into the areas of CRM Implementation and Salesforce CPQ and Billing Management.

To do this, Synthesis underwent two strategic hires to the Practice. We welcome in John Shields as our Practice Head and Al Ramirez as our Sales Director. John will be responsible for creating advanced capabilities in Salesforce CPQ and Billing that extensively leverages AI technologies, while Al will be responsible for developing new business opportunities and relationships with to create customized solutions for customer needs.

CEO, Ravin Checker, hired Shields and Ramirez based on their extensive experience and accomplishments within the ecosystem. He says, “John and Al bring decades of experience with the ecosystem and the leadership capacity to help us drive the next phase of evolution in the subscription world. John has deep expertise in Salesforce solutions and is an authority on CPQ and Billing Systems. Al is a well-known figure in the ecosystem with years of CRM industry experience. We welcome them to Synthesis and look forward to delivering differentiated services to our clients.”

Our expertise in Salesforce Lead-to-Cash enables Enterprises to earn consistent recurring revenue and maximize ROI. For clients, our initiative as a Salesforce Service Cloud Partner and System Implementer means we can provide support in any aspect of the implementation process: from start, to finish, to post-implementation. Our services include solution advisory, implementation, project recovery and managed-services.

Shields and Ramirez note that Synthesis holds a unique strategic position in the subscription economy—one that can be leveraged uniquely for clients within Shields says, “All industries adopting subscriptions are going through exciting times, and Synthesis is at the forefront of enabling enterprises to thrive in this new way of doing business. The Salesforce CPQ, Billing and AI technologies are going to take the subscription industry to a new level, and I am looking forward to helping our clients achieve their ambitious business goals.”

Similarly, Ramirez believes that Synthesis’ experience, creativity, and reliability is an asset for clients: “Synthesis has a strong SI presence, and our focus on CPQ and Billing facilitates us to meet the needs of our customers as we continue to provide quality, innovative solutions to the CRM marketplace.”

Whether in the specific areas of Salesforce Quote-to-Cash, Salesforce CPQ and Billing, Salesforce Manufacturing, or Salesforce Billing Management, Synthesis can provide business advisory and strategy, as well as implement your solution to help your organization achieve your targets. You can learn more about our Salesforce practice, areas of expertise and services here on our website or on our AppExchange page. Our experts can talk to you about how Synthesis can be your partner as you go into your next phase of implementation.