Making Sense of Subscription Growth
Welcome to The Synthesizer, our monthly newsletter. Here, we cut through the noise and focus on what drives business growth à Smarter Revenue Operations.
Too often, billing, pricing, organizational, and automation inefficiencies stand in the way of growth. We share insights and best practices to turn revenue challenges into opportunities in each issue. Let’s make your revenue work harder, so you don’t have to.
This month, we spotlight Billing System Migration, the quiet force behind seamless scale.
83% of billing system migration projects are either unsuccessful or go over their budgets because they are poorly planned (As per Gartner)
An initiative to modernize and optimize revenue systems, including billing automation, and data accuracy are never simple, especially when you’re a global telecom giant managing millions of customer interactions daily. But with the right approach, they can result in 35% accelerated go-to-market time and up to 40% improved data accuracy, as our customer in this case study experienced.
Our customer’s high-stakes mission was data migration from disparate, legacy B/OSS systems into a modern, agile platform without interfering with live services or burdening internal teams. One wrong step could lead to service outages, unhappy customers, and lost revenue.
The Synthesis Migration and Reconciliation Tool (SMART) is a Migration Framework designed specifically for high-volume, high-risk environments. It blends strategy, technology, and execution to turn complexity into confidence. In this project, we tackled these challenges:
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- Siloed legacy systems
- Real-time billing dependencies
- Stretched internal teams
To learn more about this comprehensive approach for billing system migrations read more
What else is going on?
Find us at Booth #300 in the Moscone Centre in San Francisco
We’re heading to Stripe Sessions 2025. The ultimate event for revenue, billing, and payments innovators.
Meet our team, Ian Thurbon , Ronald Haantjes , and Mariia Prokhorova, to learn more about SMART and how to migrate to a new billing system, improve GTM, and reduce revenue leakage.
In next month’s edition:
We will take a closer look at the biggest highlights from Stripe Sessions 2025 and the Stripe Tour in London.
From bold ideas to breakthrough tech, expect some serious inspiration. Catch the highlights and what it means for your business in our next edition. Stay tuned!